![]() ![]() Lastly, OOH is a great driver of social activity. For this reason, we have seen an influx of startups using the Outfront platform to gain general market awareness and subsequent customer acquisition. ![]() The second study comes from Nielsen and shows that 46% of those exposed to an OOH ad searched for the brand over the past six months. First, Omnicom Group’s Benchmarking reported that when added to the media plan, OOH increased search’s RROI by 37%, further solidifying the power of the two mediums. Two studies show OOH’s effect on search activations. ![]() Earn the attention of your desired audience and they will find you. In today’s smartphone infiltrated world, OOH doesn’t need to work harder, just smarter. This natural synergy is one of the main reasons we have seen over 1,000 clients on the Outfront Mobile Network over the past year. Better yet, research from Ocean Neuroscience shows that consumers are 48% more likely to click on a mobile ad after being exposed to the same ad on OOH first. ![]() Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. It does not store any personal data.Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience - plus both are steeped in location. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookie is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. ![]()
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